委託創作

Series V · Commissions 委託創作

Brands and institutions

Ink panels for CityInn Hotel in Taipei, logotypes brushed for four Italian houses, a Mid-Autumn edition for Häagen-Dazs × Louvre.

One pursuit, for a lifetime. The brush that copies the Heart Sutra also writes a brand's name.

精品

Luxury houses
  • Gucci
  • Kiton
  • Stefano Ricci
  • Fabiana Filippi
  • Shiatzy Chen 2020 – 21

企業

Corporations
  • Häagen-Dazs × Louvre 2021 – 22
  • Mercedes-Benz 2017
  • Toyota
  • Samsung
  • Citibank

機構

Institutions
  • Ministry of Culture
  • Tourism Bureau
  • Taoyuan Museum of Fine Arts
  • Taiwan Railway
  • Xingang Fengtian Temple

藝術與商業

Commissions

Brand lettering began with a thesis.

Ku's master's thesis showed that brush and ink could enter poster design; the commissions followed. A name written by hand has an entry stroke and an exit, wet ink and dry, which no typeface reproduces. She also reads a production brief.

The first logotypes were for a Taiwan Railway commemorative liquor, a music service, a financial news channel and the Xingang Fengtian Temple; she grouped them as a series, 繁體字之美, The Beauty of Traditional Characters. Gucci, Mercedes-Benz and the Häagen-Dazs × Louvre edition came later. Kiton, Stefano Ricci, Fabiana Filippi and Shiatzy Chen are fashion partnerships: there the houses dressed the artist. She gives one reason for working with brands, and it is the reason she gives for calligraphy: to put a thousand-year-old line back in public view.

Cover of a TEDx short: Ku Chi-Chun speaking into a microphone on a dark stage, captioned Together, we produced bespoke exhibitions TEDxYongkang · Clip Where art meets commerce 藝術 × 商業 一條新路 0:46

委託案例

Selected projects

In place and on record.

The lobby of CityInn Hotel on Fuxing North Road, Taipei, at night: two tall yellow panels of black ink calligraphy above the reception desk on a raw concrete wall, a yellow ring-shaped bookshelf in the foreground
Series V · Commissions 委託創作 Lobby commission, CityInn Hotel, Fuxing North Road, Taipei Ink and colour on wood panels Reception, ground floor In situ
Hotel interior · Taipei

Lobby commission, CityInn Hotel

CityInn Hotel on Fuxing North Road 台北新驛旅店復興北路店 commissioned the ink for its whole ground floor. Two tall panels, black ink on a yellow ground, hang behind the reception desk on bare concrete. Square canvases of one stroke or one character each continue above the lounge seating and down the corridors, stepped between blocks of yellow and grey.

Hotel lounge: two square yellow canvases with black ink strokes above grey leather sofas, and a driftwood-and-orchid arrangement in a stone urn
Lounge Two ink canvases above the seating
Close view of the corridor canvases: a single black ink character on white, a yellow block and a grey block stepping down the wall
Corridor, detail Ink on canvas
The same lobby by day: the yellow ring bookshelf at left, the long reception desk and the two gold-ground ink panels on the concrete wall
Reception, by day Photograph courtesy of the artist
A ruby-and-diamond pendant on a gold chain hung over a square black-and-white ink-wash panel in a bronze frame, inside a lit display niche
Series V · Commissions 委託創作 Ink-wash panels for a Taipei jeweller Ink wash on paper, bronze frames Display niche In situ
Retail interior · Taipei

Ink-wash panels for a Taipei jeweller

A Taipei jeweller commissioned a set of small ink-wash panels for the backs of its display niches. Each sits in a bronze frame, lit from inside the cabinet. Rubies, emeralds and diamonds are set out in front of a black wash on cream.

Exhibition at a launch · Mercedes-Benz

Mercedes-AMG launch

Mercedes-Benz showed mineral paintings from the studio at its AMG launch: mandalas on easels on the showroom floor, between a silver AMG GT and a grey GLE coupé.

A mineral painting of coral and teal blossoms on a maroon ground, on a wooden easel beside the rear wheel of a grey Mercedes-Benz coupé in a showroom
Showroom, Mercedes-AMG launch Mineral painting on an easel beside a GLE coupé

品牌聯名

Häagen-Dazs × Louvre

Brand collaboration

Mona Lisa in camouflage

For the Mid-Autumn Festival edition from Häagen-Dazs × Louvre, Ku made Mona Lisa in camouflage, her version of the museum's best-known portrait.

Fashion house · Taipei

Collaboration with Shiatzy Chen

For Shiatzy Chen, the Taipei couture house, Ku made the house's core art series.

時裝

Shiatzy Chen

Ku Chi-Chun in a white robe in the Taipei studio, a brush in her hand and a dish of ink on the table
Ku Chi-Chun, Taipei studio Photograph courtesy of the artist
Fashion partnerships

Four houses, one artist

Kiton, Stefano Ricci, Fabiana Filippi and Shiatzy Chen each partnered with Ku as a fashion collaboration, with the artist rather than the brush in front of the camera. Photographs from the partnerships are shown on request. Her lettering, meanwhile, has run in a Toyota television spot and as the title of a feature film; the broadcast records are below.

View the Calligraphy series Broadcast record
Inside the Flora Expo pavilion: mirrored walls and ceiling covered with projected pink, yellow and blue mandalas above a skyline of temple roofs
Series V · Commissions 委託創作 Installation, Taichung Flora Expo Mandalas projected across mirrored walls, floor and ceiling Pavilion interior
Public installation · Taichung

Installation, Taichung Flora Expo

For the Taichung Flora Expo, Ku's mandalas were projected inside a pavilion lined with mirrors, across the floor, walls and ceiling, with a skyline of temple roofs along the lower edge. The pavilion, a tent printed with peach blossom, stood inside the exhibition hall. Visitors walked into the painting.

Temple commission · Xingang

Blessing calligraphy for Xingang Fengtian Temple

Xingang Fengtian Temple, a Mazu temple in Chiayi, first commissioned its logotype from Ku. She later brushed the calligraphy for the temple's centenary blessing and joined its art parade. A digital edition of the blessing is listed in the archive below.

廟宇

Xingang Fengtian Temple

Digital works (archive)
  • 2021 – 2022Four digital editions: Xingang Fengtian Temple Blessing · 24 Tarot Ideas · Misanthrope · Charm Season

Enquiries about the editions are answered from the Taipei studio.

Gucci
Kiton
Stefano Ricci
Fabiana Filippi
Mercedes-Benz
Samsung

委託訂製

Commission

Commissioned series for brands, institutions and hotels.

Heart Sutra handscrolls in gold brocade boxes, each labelled 心經手卷, one box open to show the rolled scroll
Heart Sutra handscrolls 心經手卷 A boxed edition in gold brocade

Every series is in private and public collections. Works are now made to commission only: bespoke single works, and commissioned series or batch editions for brands, institutions, hotels and collectors. Commissions are scheduled from a waiting list. Prices on application.

Scope
Interiors: ink panels and canvases for lobbies, lounges and corridors Brand calligraphy: a name or a phrase brushed in ink and set as a logotype Commissioned series and batch editions 客製化批量訂製: a run of works in one medium for a hotel, a brand or an institution Installations for pavilions and public spaces

Each mineral painting is built on more than twenty layers of hand-mounted paper, which is why a series is scheduled from the waiting list. Every work leaves the studio with a certificate of authenticity, the patent's technical documentation and a provenance record, and is shipped and insured worldwide.

Send a short brief

Briefs are answered by the studio in Taipei. Commissions are scheduled from the waiting list.
Or write to the studio

Guided viewings at the annual art fairs, by booking.